I’m humbled by the trust of Canadian cyclists and gratified my wheels have passed tough tests — coast to coast, off the grid, in the pack and everywhere else. For those who get the value of specialist wheelbuilding, I’m happy to serve all locations in Canada. Choose SpokeService if you value precision outcomes and direct communication between rider and builder.

I build with your hubs and rims including those you find online and ship direct. This gives you maximum selection and access to global pricing without the awkwardness of bringing such parts to a dealer (a bit like bringing food to a restaurant). For available boutique hubs see below.

The cost of wheelbuilding is $100 per wheel. The cost of shipping for one or two wheels varies by destination: British Columbia and Alberta, $40; Saskatchewan and Manitoba, $45; Ontario and Quebec, $50; elsewhere from $55. To commission a wheel please email me about your project.


  1. Will you build with used rims?
    Rims are a consumable item and should not be rebuilt in general (possible exceptions include rare or vintage rims). Worn rims will not meet the same tolerances and rebuilding does not reset fatigue stress. More economical wheelbuilding services are appropriate for rim rebuild projects.
  2. Will you build with used hubs?
    A key benefit of quality hubs is they can be rebuilt multiple times. I’ll happily build used J-bend hubs in good condition. Bearing service is available at the same time for many hubs.
  3. Can you help me shop for parts?
    Please email for help sourcing boutique hubs from White Industries, Paul Component, Phil Wood or SON Dynamo. Otherwise customers experience good outcomes dealing with discounters from Germany (e.g. bike24.com, bike-discount.com, starbike.com) and France (e.g. xxcycle.com). See my recommended parts blog for pointers to solid parts at different prices. Please email to discuss suitability for purpose, spoke count, etc.
  4. What spokes/nipples should we use?
    I’ll use whichever you prefer or whichever make the most sense to me. Factors I consider include your history with wheels, expected terrain, rim stiffness, spoke count, wheel weight preferences, rider/cargo mass, etc. I regularly mix spoke models in a single wheelset for tuning purposes. Spoke choice is often one of the last variables nailed down since most options are in stock most of the time.
  5. What lacing pattern will we use?
    I’m a conventionalist when it comes to lacing, which means standard radial and 2x/3x/4x patterns as appropriate. I shy away from exotic creations (e.g. half radial wheels). The final call depends on the rider and her chosen components so the decision is one of the last taken.
  6. What accuracy can I expect?
    Target accuracy is deviation by no more than 0.25mm in any dimension with ±10% tension balance. Actual results are dependent on rim quality, especially distortion from the joint. Final tension is captured using a professional digital tensiometer and a graphical visualization is shared with you.
  7. What factors influence your rate?
    Pricing is based on a service-centric model without relying on subsidies from sales of hubs and rims. You get the benefit of unbiased advice and the ability to source parts from low-cost suppliers. SpokeService wheels are a specialist offering with more hours invested compared to industry norms. This leads to tighter tolerances, no break-in period, no need for periodic tuning, and longer life.
  8. Can I get a discount?
    I hope so! I offer 10% off parts and labour to repeat wheelbuilding customers. We understand one another from past dealings so subsequent jobs are easy to organize. Bike shops, bike manufacturers and framebuilders with regular work can inquire for volume rates.
  9. What warranty terms apply?
    Should a failure occur in a part sold here, I will facilitate the manufacturer’s warranty. In addition to rebuild/repair service I will supplement with spokes, nipples and bearings as necessary (rarely covered by the manufacturer of a failed component). In the first year one-way shipping is included in repair/rebuild service. After one year shipping is the responsibility of the customer.