Wheels sold with bikes are designed for the bell curve and meet the needs of casual users. If you like to climb or sprint, the heavy rotational mass of OEM wheels can be your enemy. If you’re a bruiser, the durability of these wheels may disappoint. Mass-produced wheels are designed with margins in mind — the compromises built in may not be for you.

Why not roll on the ideal hubs, rims and spokes to match your riding style? Do you need aero wheels, climbing wheels or training wheels that feel alive? Carbon wheels for your carbon bike or bomber wheels for fully loaded touring? Power meter, internally geared hub, dynamo, fixed gear, fatbike or other specialty wheel? Looking for something other than black or silver? A custom flavor to match your custom frame or curated choice of bike components?

Build your own

There’s great pleasure in building your own wheels and no better training in wheel maintenance. Be a self-sufficient cyclist by riding wheels built by your own hand. Learning tools are easy to access. And SpokeService is here to help with 20,000 spokes and nipples in stock, shipped daily from Canada.

Commission a wheelset

I offer bespoke wheelbuilding to your specifications. See my wheelbuilding page for details.