Velocity rims have been popular forever. They have a rim for every application and offer the widest selection of colors — all available here. I did a couple Velocity builds last week.
The first wheelset is destined for a vintage mountain bike restoration project. Velocity Aeroheat rims offer a good strength-to-weight ratio and Shimano Ultegra hubs help manage the budget. It’s not easy finding sweet 26″ wheels for rim brakes and a 130mm rear end.
The next set is loaded touring wheels designed for journeys without limitation. They are based on White Industries MI5 hubs equipped with a titanium freehub body, Velocity Dyad rims and butted spokes. With 40 spokes each, these wheels are capable of carrying the kitchen sink.