01 Mar 2013

Marketing and sticker shock


If you look at the work of wheelbuilders, you will find some mark their work with extra stickers identifying the builder and his/her brand. Some stickers look barely passable and others look like return address labels from the Skymall catalog. I know brands are important but do customers really accept this? I come from a place and ethic where labels are ripped off jeans and, yes, brand stickers are removed from wheels. So you won’t get a SpokeService sticker though it would please me greatly if you told your friends how much you love your wheels and where you got them.